Creating a successful user experience on the web requires laying a solid foundation, building essential components and refining the details to improve performance. I offer the following services.
Technology needs assessment
Before building anything it’s important to identify your business goals and the technology required to achieve them. User profiling, site navigation modeling and task flow planning will help answer questions like these…
- Do you need custom tools or an off-the-shelf product?
- Who are your users and what do they want from your site?
- How should you organize your content and functionality?
Content conversion
Your existing print, audio, and video content can be a great starting point in building your web presence. Internet users, however, consume content very differently than traditional mediums, which usually means converting the old stuff into web-oriented, user-friendly and search engine optimized content.
Copywriting
Clear, concise copy is essential to creating a positive user experience and preventing site abandonment. I can help you create logical, goal-oriented language to guide users through their tasks while promoting your specific business objectives.
Domain and hosting setup
If you don’t have a domain or hosting yet, I can help you choose the right package and take care of all the necessary setup tasks like domain, email and server configuration.
Site design
Your site’s success depends in large part on how easily users can accomplish their tasks, and good design is crucial to this end.
In the design stage I provide usability-focused graphical mockups, complete with typography and imagery selection as well as icon creation. When it’s time to move into the code, I convert the mockups to standard-compliant, XHTML templates.
See some examples of my site design on the portfolio page.
Content management
Updating and refining your site is a gradual and continual process. After installing and configuring a content management system, I can assist you directly with content changes or, if you prefer, you can use the tool to manage the site yourself with little or no experience.
Custom applications and scripts
Many sites only need what ready-made software can provide, but some require custom add-ons or entirely new systems. I can help you tailor your site to special requirements on the front-end (web browser) or the back-end (server).
Design Philosophy
My work is founded on the belief that good interface design empowers users to quickly and intuitively achieve objectives regardless of platform, disability or familiarity.
Consider these options for your site
- Blogging — Promote your products and services by educating users and giving your business a voice.
- Testimonials — Your satisfied customers can help establish your reputation and convert visitors to customers.
- Video — Show, don’t tell. Video content can help you convey your message quickly and engage the user.
- News — Keep your site current and your customers informed about important events.
- Forums — Give users a place to ask questions, offer suggestions and spread the word about your business.